Abstract

The contemporary landscape of content creation is dynamic and constantly changing. The digital revolution has greatly facilitated the creation and dissemination of material, resulting in a significant increase in accessibility and allowing individuals to become content creators. Nevertheless, within this expansion, there exists a crucial factor to be taken into account: Intellectual Property Rights (IPR) and its essential function in safeguarding the rights of content creators. The rapid and significant increase in the production of material in the digital era requires a strong legal structure to safeguard the rights of artists and encourage additional advancements. IPR serve as a comprehensive framework that provides legal protection for many types of intangible assets, such as creative works, inventions, and designs. This study examines the intricate relationship between IPR and content creation, particularly under the legal framework of India. This course explores the essential IPR laws, significant case studies, and developing obstacles that are relevant to content creators in India. Intellectual Property Rights (IPRs) are crucial for fostering economic growth and cultural advancement by providing exclusive privileges to innovators. IPRs like copyright and trademarks enable authors to manage their information, ensuring long-term viability and reinvestment. They protect creators' distinctive voices and artistic expressions from unauthorised use, fostering a dynamic content environment. IPRs also encourage collaborations and licensing deals, promoting the development of new material through innovative concepts and mutually beneficial business ventures. However, the digital era presents challenges like copyright violation, content consolidation, and artificial intelligence creation. To navigate these challenges, an efficient IPR system is essential for creating a flourishing creative environment that benefits both creators and society.