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Mohammed Saif Khan & Sri Lakshmi. K

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Digital Darwinism is the application of Darwin’s Theory of Evolution to the digital economy, where an organisation’s success or failure to adopt technology directly affects its survival as a business. It is a term coined by futurist Brian Solis and is based on the concept of Darwin's theory of natural selection in biology. This research paper explores the concept of Digital Darwinism and its relationship with competition law. It examines the importance of competition law in ensuring a level playing field for businesses in digital markets. It also analyses the challenges that businesses face when trying to comply with competition law in the digital age, such as the lack of clarity in competition laws and the difficulties in monitoring and enforcing compliance. It examines the consequences of non-compliance with competition law, including fines, penalty for fabrication of information etc. It also provides insights into the role of competition law in promoting innovation and preventing anti-competitive behaviour in digital markets. It argues that competition law is essential for ensuring that consumers benefit from the advantages of digital markets. The paper also explores the challenges that competition authorities face when trying to regulate digital markets. These challenges include the rapid pace of technological change, the global nature of digital markets, and the difficulties in distinguishing between pro-competitive and anti-competitive behaviour. This paper emphasis on the compliance of digital markets with Competition law. It argues that businesses that comply with competition law cannot only avoid the negative consequences of non-compliance but also gain a competitive advantage by promoting innovation and consumer protection welfare.


Darwin's Theory

Competition Law

Anti Competitive Agreement 

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